I'll add one to Box and Go's
In the theme of what not to do, I learned a lesson early in life...
When I was young and fresh in business, I was assigned to 'watch over' the account for a large and famous clothing designer. They were a well known name that was in every store and we were constantly crating display equipment for them. They were about 1/3 of our business at the time.
I was told to "tell them whatever they want to hear to make them happy". I wasn't a salesperson but since I was heavy into the Miami Vice look at the time (yes, it was a couple of years ago) I was the one to hang out with them.
Over time, telling them whatever they wanted to hear hit critical mass when I was trapped in a corner and stuck staring the customer in the face telling him that I used to ski professionally. He did and I didn't.
Fortunately, I learned early about sticking to the facts and about how to interpret the instructions passed down to me.
So I guess the moral to the story is to stick to your morals.
Jeff Duck
WoodenCRATES.org
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